Gone are the days of TCBY- the newest trend are these places where you help yourself to soft serve frozen yogurt and a toppings bar. The first to open was Sweet Frog and it was an instant hit. The second establishment to embrace this style of dessert here in my town was Honey Bee followed by Zinga!. We have now eaten at each establishment so I thought I would share my take on them, you know, in case you haven't been to one or any. Or, if you are not in my area... you may just be curious to what my opinion is. At each location I had a swirl of vanilla and chocolate because that is something each place offers all of the time.
Sweet Frog has the softest color palette and seating is fairly limited. This is due, in part, to the popularity of Sweet Frog.
It is always busy which I like to see in any local business. Sweet Frog is located in a pedestrian shopping center, right beside a large movie theatre so it is really convenient if you are strolling around on a nice day or catching a movie and dessert. If you have promised the kids ice cream, Sweet Frog is not the ideal choice because parking is hard to come by and none of it is close to the shop.

I like that there are three sizes of bowls to choose from and the toppings bar has a wide selection; from fresh fruits to candies, chocolatey to fruity to nutty things. The one major complaint I have is about the topping bar. It is a Bain system which means everything is in open containers, covered with a sneeze guard, that you can scoop from freely. On several occasions I have skipped toppings I enjoy because other toppings have fallen in. I have also witnessed misplaced toppings being tossed back into their rightful home. I don't really care if the foods land between the bains or directly into another bin- the misplaced foods should be thrown out. It may not be unsanitary but it is a cross contamination risk with food allergens. My favorite topping is the Cocoa Pebbles and peanut butter sauce, neither of which are offered at the other two brands in town.
The quality and selection of frozen yogurt are both pretty good. The staff at Sweet Frog is your typical cross section of teenagers. You will find them faithfully standing behind the counter ready to accept your payment. But that is about all they do. I have yet to receive a warm welcome or a warm good bye...even a smile would be nice. Now that we have been there several times we expect this level of service but for a first timer who knows nothing about this new self-serve concept, a little bit of interaction from the employees would be helpful. The owners are usually there although I have never been helped by or had a conversation with them.

HoneyBee was the second establishment to hop onto the self-serve train here in town. When I first started this review I had left it out completely until my husband reminded me that it existed. So right off the bat, I can tell you marketing is an issue for them. This shop is located near a high end food market in a very small retail strip that also houses a nail salon and dental office. We had to make it a point to go there but parking was dreamy. Seating is plentiful both inside and out. The decor is bright and you will find suggestions to the HoneyBee name sprinkled about. We found the same typical teenager employees but they welcomed us when we walked in, which is already an upgrade from the first place. One thing I will mention- the smell of bleach when we walked in made my eyes water. Probably not the norm but it really bothered me.
HoneyBee has the same set up as the others; pick your bowl, hit the soft serve machines and add your toppings. Reviews that I read online stated that the yogurt was too hard and icy. I found it to be the exact opposite! Despite feeling like I was in a blast chiller, my frozen yogurt was nearly soup after my very short trip through the toppings and register area.

The one topping that we found to be unique to HoneyBee is the chocolate covered waffle cone pieces, and the Hubster really enjoyed those. Other than that I would say the offerings at the topping bar was, of the three locations,the least appealing to my tastes . As far as the taste of their yogurt, I can't really say because my mouth was tingling from the bleach vapors in the air. The Hubster proclaimed that HoneyBee was the one location that left him wanting another serving, so he liked it! I was delighted to find vanilla bean specs in my frozen yogurt! Another unique product to HoneyBee is the offering of smoothies. We did not try one, but it is worth mentioning. It took a lot of searching, but I did find a facebook page for this location and their website is under construction- both of which are not helping their marketing issue.

Zinga! opened most recently and they made sure we knew about it far in advance. They are nestled in a busier shopping center, near a Target and beside our favorite grocery store. While it's not a place t
hat will see a lot of foot traffic from folks walking by, it is in a location where a lot of people run errands and makes for a great bribe! Where Sweet Frog really doesn't need to advertise simply because of where they are located, the others DO need to advertise. And Zinga did. Several of my friends got mailers (we did not!!) and their facebook page has hundreds of fans already and they have only been open for about two weeks.
So far I can not really tell you anything I didn't like about Zinga. When we walked in, we were greeted by an enthusiastic employee who personally guided us around the shop and through the process. He was energetic and really sold us on
the product. As a marketing and customer service connoisseur, I say Bravo! The walls are not too busy, seating is abundant (I especially love the large L-shaped seating area!) and when you walk in you smell the tantalizing aroma of Bottomz- brownie or cake bottoms baked right there to top with frozen yogurt.
The FroYo flavors are pretty typical although the swirl of watermelon and tropical sorbet was ridiculiously tasty! I love the topping dispensing system on the walls! They are a little difficult to use, but in hindsight that really helped keep the kids under control. It is sanitary- nothing gets mixed together unless it's in your own bowl and no worries about food allergies. I doubt I will ever see someone brush toppings from the counter into their hand and back into the containers on the wall and that makes me happy. You also do not have to worry about kids (or some seriously mannerless adults) sticking the serving spoons in their mouths. Ask me why I do not eat at Golden Corral... you will love that story!!
The toppings area is split into two areas. One is along the wall and one is an island that is a cold Bain. This took some serious kid corralling but the Bain can be used from both sides so I can see where it would cut down on congestion. You will likely find the owner here too, but he was walking around talking to people and working the register. The gooey stuff comes in hot and cold variates: chocolate and caramel. One addition that no one else has is white chocolate!
Teens are also employed at Zinga.The sweet kid who was lucky enough to get us was great!! He was pleasant, saying hello AND good bye, asked if we found everything okay and if we were apart of their rewards program and told us about their grand opening. Despite the kids buzzing around in excitement, he didn't break a sweat. He knew his stuff and handled our chaos with ease. Ah, and the rewards program... besides Zinga being very close to where we live, in a location where we do business a lot, they have a rewards program. You can never go wrong with free stuff! And the best part is that they keep track of it in their register system so it's one less card I have to carry around (and try not to lose). When you sign up your first 10oz is free and each purchase after that earns you credit towards another free one. Okay, so that is everything I love about our new FroYo place. The only downside is that I miss my cocoa pebbles. And my peanut butter sauce. I would be elated to find those living on the toppings bar soon! And, I would REALLY like to see a smaller size bowl- my kids thought they were getting jipped by the small amount of ice cream in the large sized bowl
(that's on me- keep in mind this stuff is priced by weight at all three brands)
There you have it! Three brand new, self-serve frozen yogurt business' that all opened in the last year. Will all three make it and thrive in the already over populated ice cream market? I guess that is for the consumers to decide! I know where we will spend the majority of our ice cream budget! If you are local and haven't yet gotten to try each brand, I really encourage you to do so soon! It was fun for the kids to taste test and give me their input for this review! (yeah... it was for the kids! I love ice cream. It is my favorite food group. if I could live on it I would!)
To find out more about each local store, click on their links above, that will take you directly to their facebook page.
For a complete list of flavors, nutritional content and other brand-specific information, you can check out their corporate website:
Sweet Frog
Zinga!
HoneyBee
*DISCLAIMER*
We are just enjoyers of ice cream. We were not, in any way, compensated for our treats or statements in this blog.
However, should any of the mentioned companies wish to sponsor my love of frozen goodness, I will graciously accept!
**CREDITS**
All pictures in this blog post came from the individual facebook pages of each local franchise.
Taken and posted by each brand.